Poetica is a full-service event production company specializing in bespoke events. With a focus on personalized service, attention to detail, and creativity, we have established ourselves as a leading producer of high-end corporate and social events, including weddings, galas, product launches, and more.

Our clients hail from every corner of the globe, each with their own daring vision. With our comprehensive planning and production services, we leave no stone unturned in creating a completely bespoke experience that offers maximum privacy and memories to last a lifetime. It's no wonder clients keep returning to us year after year, thanks to our flawless execution and unparalleled reputation.

At POÉTICA, we speak the language of luxury in more ways than one. Fluent in English, Chinese, and Russian, we serve clients around the world with a keen eye for merging cultural traditions with modern design and production. From a wedding in the picturesque Lake Como to a birthday bash in the middle of the desert, our events are one-of-a-kind and unforgettable.

POETICA, a collaboration between renowned event creators Pavel Zamakhin and Victoria Soshchenko, is a global enterprise with a remarkable presence. Having successfully executed over 1000 events, POETICA's reach spans across Europe, the Americas, Asia, and even the North Pole.

Thanks to their extensive networks and expertise, Pavel and Victoria have established a company that can rapidly and creatively execute world-class events anywhere in the world. Headquartered in Dubai, a city known for its ambitious drive and boundless opportunities, POETICA is at the forefront of luxury event planning.

Pavel Zamakhin, the founder and creative director of YAGODA agency and former Creative Director of TATLER ASIA, has earned his success through his bold and innovative approach. He is celebrated for his ability to set trends rather than follow them, making him a highly sought-after event planner in Asia and Europe.

Victoria Soshchenko is the visionary founder behind BLT EVENT, one of the most established event companies in Moscow, and the creator of BLT TRAVEL, an exclusive concierge service. Her exceptional wedding planning skills were recognized in 2020 when Wedding Magazine awarded her the title of best wedding planner of the year. In addition to her impressive portfolio, Victoria is also a co-founder of Florist Gump and Florist Gump Decor.


Our contract with clients typically involves a 10% fee based on the event budget.

To ensure the success of your event, we recommend starting the planning process no later than three weeks before the event date for small events and no later than two months for larger events. For international weddings, we suggest beginning no later than six months prior to the event date.

These timeframes allow us to carefully craft your event's concept, select the perfect venue, and plan every detail of the decor and technical aspects of the project. We pride ourselves on our ability to bring the best specialists in the international event industry on board to create a truly exceptional experience for you and your guests.

To learn more about our services or to discuss your upcoming event, please contact us at +971 50 694 6424. Alternatively leave your contact information and we will contact you within the next 30 minutes We look forward to working with you to create an unforgettable event experience.

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Dubai | Hong Kong
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